People are now more likely to scroll than click to another page — the influence of mobile browsing and social media sites has influenced all online behavior.
Prospects want to be able see and feel a product before buying it and software is no different.For software, our goal should be to provide an experience that allows visitors to virtually touch and try on our product before they convert.
In SaaS, it’s now table-stakes to make the pricing and value proposition of not just the product but also each pricing tier clear and easy to convert on.
Everyone tries to focus on the big conversions like demos, trials, and purchases but that leaves a lot of visitors behind.The reality for any business is that not everyone that visits is ready to buy.
Making it extremely easy for visitors to understand what your software does and why they should care is imperative.Visitors do not take the time to read, only visit a few pages, and make decisions with limited information.
For technology and software-as-a-service (SaaS) companies in 2018, digital marketing is one of the key drivers to growth.
Any company in the Software-as-a-Service (SaaS) industry knows that how you approach lead generation, marketing, and sales management will determine a large part of the company’s long-term success.