SaaS Articles, Tools, Podcasts & More


Experience Mapping A SaaS Software For Users

Experience Mapping for SaaS Users & Products.See all our episodes on SaaS Retention.One key to SaaS Retention is to create a great experience that increases the physical and emotional expectations of our users.One key to SaaS Retention is to create a great experience that increases the physical and emotional expectations of our users.One key to


How to Deliver Great Customer Service as a SaaS Product

How to Deliver Great Customer Service as a SaaS Product.Watch all our SaaS Retention episodes.SaaS companies, unlike most companies, face a unique challenge with their services. While most businesses sell their products to customers once and move on to newer ones, SaaS products have to keep constant contact with all of their customers – new


Data Tracking and Analytics for SaaS Retention

Data Tracking and Analytics for SaaS Retention.We’ve got a bunch of episodes on SaaS Retention, check em out.As the availability of large data platforms increases, companies are becoming much more comfortable using them to gather important information. In fact, most major companies have long depended on the information that this analytics software provides. While it’s


How to Create a Software Roadmap

How to Create a Software Roadmap.See our full series on SaaS Retention.Creating great software is no easy task. It takes a lot of time, effort, and funds to develop effective software, something that most companies can’t afford. Therefore, MVPs have become so popular among software development companies, as these versions can bring in the initial


Making Your SaaS Product and Features Sticky So Users Won't Leave

Making Your SaaS Product & Features Sticky So Users Won’t Leave.Explore our entire show on SaaS Retention.Most startups tend to focus most of their energy on acquiring new users for their product or service. During this phase, you tend to hear terms like growth velocity, viral marketing, and growth hacking in most meetings as their


Making the SaaS Onboarding Experience Awesome

Making the Saas Onboarding Experience Awesome.See our full SaaS Retention Video Series.Learning something new from scratch isn’t always easy.It can often be demotivating if you struggle to quickly get up to speed and get value from a new software solution.The key to success for a SaaS company is retaining users to get the most value


What is Churn and Why is Retention Important?

What is Churn and Why is Retention Important for SaaS Companies.Watch all episodes of our SaaS Retention Show.The rate at which customers cancel their subscriptions to service is SaaS churn. Every subscription company refers to churn as their enemy. It is the probability of which customers withdraw their recurring subscriptions with your SaaS company. We


SaaS Website Design Consistency for Conversion

Using consistency and predictability to increase conversions on SaaS Websites.Our goal is to increase conversions into demos, trials, and purchases as well as downloads, webinars, and follows.Often a huge design mistake is not developing a consistent and predicatble experience that makes it significantly easier for visitors to traverse a site and know when to take


SaaS website scrolling to improve time on site and conversion

People are now more likely to scroll than click to another page — the influence of mobile browsing and social media sites has influenced all online behavior.

Don't let your website fail you.

We've compiled 10 of the most important principles and tactics to increase SaaS website conversion.

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SaaS Screenshots & Product Tours for Conversion

Prospects want to be able see and feel a product before buying it and software is no different.For software, our goal should be to provide an experience that allows visitors to virtually touch and try on our product before they convert.


Building Amazing SaaS Pricing Pages That Convert

In SaaS, it’s now table-stakes to make the pricing and value proposition of not just the product but also each pricing tier clear and easy to convert on.


Creating Multiple Conversion Points on SaaS Website

Everyone tries to focus on the big conversions like demos, trials, and purchases but that leaves a lot of visitors behind.The reality for any business is that not everyone that visits is ready to buy.


Scannable, Consumable Content To Drive SaaS Conversion

Making it extremely easy for visitors to understand what your software does and why they should care is imperative.Visitors do not take the time to read, only visit a few pages, and make decisions with limited information.


10 Principles for SaaS Website Conversion

Selling software requires a specialized approach to reach, convert, and retain customers.One of the key factors to driving growth is getting conversion right



According to, “A minimum viable product (MVP) is a development technique in which a new product or website is developed with sufficient features to satisfy early adopters.”


Top 10 B2B SaaS Website Examples

Software-as-a-service (SaaS) companies need to create sites that provide a great user experience.


2018 - 2019 Report: Marketing in the SaaS Industry

For technology and software-as-a-service (SaaS) companies in 2018, digital marketing is one of the key drivers to growth.


5 Ways SaaS Companies use HubSpot for Better Marketing

Any company in the Software-as-a-Service (SaaS) industry knows that how you approach lead generation, marketing, and sales management will determine a large part of the company’s long-term success.



In this infographic, we highlight ten key statistics to provide an overview of how top SaaS companies utilize content marketing.


Influencer Outreach: 5 Pro Tips for Stunning Success

Behind the most impressive online success stories, you won’t find a pithy blog. Instead, you’ll find smart, strategic influencer outreach.


The Ultimate List of Marketing Statistics for 2018

Looking for the latest marketing stats and trends? We’ve got you covered.


7 Key Marketing Strategies for Technology Companies

Key marketing strategies that enterprise tech companies can use to transform how they market themselves.


Best Conversion Tools for SaaS Websites

It’s imperative to have solid marketing strategies in place that utilize the best conversion tools for the technology industry.


9 Search Optimization Tips for Software & SAAS Companies

A great deal of a software company’s success will be determined by one simple factor: can people find you online?

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